Free Shopify Analytics & Benchmarks

Shopify Store Statistics & Market Intelligence

Analyze 2.8M+ Shopify stores. Compare pricing, apps, traffic, and growth metrics. The most comprehensive ecommerce benchmark platform.

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2.8M+ stores analyzed
Updated weekly
6,086 apps tracked

2.82M+

Active Stores

89

Countries

127

Categories

$541B

Annual GMV

MyShopStats Research • Updated weekly

Industry Benchmarks 2026

How does your store compare?

See the metrics that matter. Know if your conversion rate, AOV, and traffic are above or below industry average.

Avg Conversion Rate

2.4%

Ecommerce industry average

Top 10% achieve 4.5%+

Avg Order Value (AOV)

$85

Across all categories

Fashion: $92 • Electronics: $156

Avg Monthly Revenue

$32K

Active Shopify stores

Top 10%: $250K+/month

Avg Monthly Traffic

8,200

Unique visitors/month

76% mobile, 24% desktop

Avg Growth Rate

+18%

Year-over-year

Top performers: +45% YoY

Avg Products Listed

89

Per active store

Fashion stores: 234 avg

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Competitor revenue estimates
Traffic sources breakdown
Best-selling product analysis
Pricing strategy comparison
Full app stack analysis
SEO keyword rankings
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Source: MyShopStats Research • Based on 2.8M+ store analysis • Updated weekly

Competitive Intelligence

What top stores are doing

Apps they install, prices they set, traffic they get. Copy what works.

Category Growth 2025

vs 2024

GROWING
Health & Wellness
42K+34%
Pet Supplies
31K+28%
Home & Garden
58K+22%
Sustainable Products
18K+19%
Sports & Outdoors
45K+15%
DECLINING
Dropshipping General
89K-23%
Print on Demand
67K-18%
Crypto/NFT Merch
12K-42%

YoY store count change by niche

Pricing Benchmarks

By category

Fashion & Apparel23% off
Avg Price: $45AOV: $92
Beauty & Cosmetics31% off
Avg Price: $38AOV: $67
Home & Garden18% off
Avg Price: $89AOV: $124
Electronics15% off
Avg Price: $156AOV: $234
Health & Wellness27% off
Avg Price: $42AOV: $78

Avg discount during promotions

Traffic Sources

Where visitors come from

Organic Search
38%
Direct
24%
Social Media
19%
Paid Ads
12%
Email
7%

Did you know?

43% of ecommerce traffic comes from Google organic

Email has the highest conversion rate at 4.29%

79% of Shopify traffic is mobile

Source: MyShopStats Research • Updated: January 2026

Everything you need to understand your market

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Instant Benchmarks

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Your Percentile Rank

Are you in the top 10%? Top 50%? Know exactly where you rank among competitors.

App Intelligence

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Growth Insights

Track market trends. See which categories are growing and find opportunities.

Real-Time Data

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Global Coverage

89 countries, 170K+ stores. Get insights for any market you operate in.

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